GUCCI asked me to interpret what beauty means today. The collaboration tries to see the light-hearted and new side of beauty, by looking into an art form from the past - caricature. I decided to hire a Milanese caricaturist to find the details and sometimes imperfections that distinguish Gucci’s models and super-enlarged those body parts. These oversized features become a celebration of the parts that make them stand out and form a new kind of beauty.
GUCCI asked me to interpret what beauty means today. The collaboration tries to see the light-hearted and new side of beauty, by looking into an art form from the past - caricature. I decided to hire a Milanese caricaturist to find the details and sometimes imperfections that distinguish Gucci’s models and super-enlarged those body parts. These oversized features become a celebration of the parts that make them stand out and form a new kind of beauty.