Gucci Continuum invites visionary designers, brands, and artists to transform the House’s deadstock fabrics and past pieces into their own unique creations.
Gucci Continuum expands the creative capacity of the House’s concept space to transcend time by infusing yesterday’s materials into tomorrow’s designs.
The first collection sees deadstock Gucci fabrics and past pieces integrated into a series of sneakers by Vans; bomber jackets by Alpha Industries and Slam Jam; corsets by Alice Pons; ready-to-wear by Collina Strada, Rave Review, Egonlab, and PROLETA RE ART; bags by Hodakova; hats by Call of the Void; as well as art pieces by DRX Romanelli. Through this circular approach, familiar motifs find themselves on a new pathway towards a diminishing environmental impact.
To present the initiative, art director and photographer Max Siedentopf has opted for a pared-down approach with collages placing the focus on the regenerated Gucci materials that the creators have used to reflect their own aesthetic universes. Echoing the spirit of Gucci Continuum, everything was shot locally and with no props to reduce environmental impact as much as possible.