Gucci Lifestyle

In perfect harmony with the spirit of the collection, the campaign celebrates its launch by revealing dreamy images where wonders and enchantments reign. The photographs and video were shot by Max Siedentopf in Tuscany, in Castello Sonnino; a 16th century fortress built by the Medici family. As if by magic, everything is transported into a fluid universe. Nothing is what it seems and unpredictable eccentricities can appear anywhere.